Jessie Louthan               817.371.1799              jessielouthan@gmail.com

 

 

 

Web Content Management Experience

 

 

MGM Resorts International LLC1/2015 - 5/2015                        Las Vegas, NV

Web Content Management Specialist

 

•   Processed the migration/implementation project for the company’s Las Vegas properties’ existing sites, to Adobe AEM 6.0 (formerly known as Adobe CQ)

•    Created CCM (static) and Detail (static and dynamic) pages in WCM

•    Consulted with property marketing managers/directors, as well as the corporate digital designers on the layout, format, etc.

•    Wrote copy for various pages, as well as proofread/edited existing copy.

•    Resized/cropped images of different features for the properties using Adobe Photoshop.

•    Performed UX quality assurance checks during the staging phase.

•    Performed site audits for The Mirage and Excalibur websites.

 

 

 

AT&T 8/2014 - 1/2015                         Richardson, TX

Content Delivery Manager

 

•   Provided consulting and support/executed the implementation/updates of various pages on att.com, utilizing Adobe CQ5 and Interwoven Team Site Content Management Systems (primarily project-based).

•   Utilized Agile methodologies to complete the projects

•    Updated templates within CQ and Team Site

•    Deployed the XML file for testing purposes

•    Made changes to HTML for editing purposes

•    Proofread/edited content in CRD for accuracy

•    Performed UX quality assurance checks during the staging and pre-production phases

•    Coordinated with other project team members on issues, as well as makes recommendations for any changes

•    Created reports that highlighted the scope of the project, as well as how to make further updates

 

 

 

LaQuinta Inn and Suites 7/2013 - 9/2013                  Irving, TX

Web Content Management Coordinator

 

•    Migrated web content from Microsoft Word and Excel into over 330 LaQuinta hotel property sites, using

   Adobe CQ5

•    Resized and edited photos that highlighted the hotel amenities, then uploaded into a separate folder within the Dashboard.

•   Created and uploaded banner ads for the microsites, as well as proofread and edited the banner ads for the other 860+ microsites.

•    Proofread and edited content for over 280 hotel property sites.

•    Performed UX quality assurance checks to sites completed by my colleagues and I, making any changes as necessary.

•    Generated unique content for over 30 hotel property microsite homepages, highlighting the hotel amenities, as well as the surrounding major corporations and tourist attractions.

•    Performed extensive research to generate unique content, in order to entice the visitor to booking a room with the specific hotel.

•    Made changes to HTML/CSS to micro sites as needed.

 

 

 

 

 

 

tdwupdates.com                 1/2010 - 6/2013                                          Keller, TX

Web Content Manager

 

Managed a Toyota recall authority website by performing the following tasks (but not limited to):

 

•    Wrote unique automotive news-related and editorial articles

•    Edited and posted articles from other authors

•    Posted banner/text ads on site in optimized locations

•    A/B split tested ads for optimization

•    Made any updates/corrections via HTML/CSS on the back end as needed

•    Performed continuous UX quality assurance checks to ensure that the site was running properly.

•    Promoted the site via social media, forum posting/blog commenting, etc

 

 

 

Other Online Experience

 

 

Examiner.com                 3/2013 - 6/2014                     Greeley, CO

Dallas Automotive News Examiner

 

•    Part-time freelance position, wrote newsworthy automotive articles in AP Style that primarily focused on vehicle recalls, industry news, and auto shows.

•    Generated traffic by sharing on major social media sites such as Facebook, Twitter, Reddit, Tumblr, etc

 

 

 

TimeKeeperForum.com                                                                  4/2013 - 7/2013                                                            Keller, TX

Community Manager (Forum Administrator)

 

•   Oversaw the TimeKeeperForum, which includes moderating users, posts, and threads, actively participating in the forum, and coordinating with other Admins and Moderators.

•   Also analyzed traffic coming via Google Analytics, and generate traffic via the Facebook Page, Facebook advertisements, guest blog posting, coordinating with other websites, etc.

•   Ran queries on all Twitter and Facebook (Insights) accounts to raise awareness, capture data, and engage with consumers.

•   Performed continuous UX quality assurance checks to ensure that the forum was running properly.

•   Processed updates via HTML/CSS to site as necessary, with both the vBulletin and Xenforo software platforms.

 

 

Mozz Media1/2013 - 10/2013                            Keller, TX

News Editor

 

•    Wrote unique automotive news articles for carfanaticsblog.com, pertaining to the ever-changing climate of the automotive industry, while providing insight based on my years of experience and knowledge.

•    Also promoted articles/site via Facebook, twitter, Reddit, Tumblr, and other various social media sources.

 

 

Think Fixed                                                                  4/2011 - 12/2011                                                                      Fort Worth, TX

Client Happiness

 

•     Managed social media presence with Facebook, twitter, and thinkfixed.com using HootSuite.

•     Generated unique content for thinkfixed.com.

•   Performed continuous UX quality assurance checks to ensure that the site was running properly.

 

 

 

Motor Trend   9/2008 - 3/2013                         Los Angeles, CA

motortrend.com Community Manager (Forum Moderator)

 

Oversaw forum, insuring that all of the members are in compliance with the rules and regulations, addressing issues, deleting spam/locking inappropriate threads, performing QA checks on the forum, and issuing appropriate punishment for repeated offenders.

 

 

Summary of Qualifications

 

•   Adobe CQ5

•   Adobe AEM

•   WordPress

•   Drupal

•   Interwoven TeamSite

•   Sharepoint

•   Agile

•   HTML/CSS

•   JIRA

•   Web Content Management

•   AP Style Writing

•   Social Media

•   Facebook

•   Google Analytics

•   SEO

•   PPC

•   Email Marketing